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In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. The agreement occurred just two days before the NFL's 100th season kick-off at Soldier Field, where TikTok hosted activities for fans in honor of the deal. National Football League (NFL) announced a multi-year partnership. Other celebrities, including Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok as well and many other celebrities have followed. In the United States, celebrities, including Jimmy Fallon and Tony Hawk, began using the app in 2018.

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TikTok has been downloaded more than 130В million times in the United States, and has reached 2В billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China).

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On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. The app was launched as TikTok in the international market in September 2017. So, going global is a must.' Douyin was developed in 200 days and within a year had 100В million users, with more than one billion videos viewed every day.

If we donвЂ™t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. The founder of ByteDance, Zhang Yiming, stated that 'China is home to only one-fifth of Internet users globally. ByteDance planned on Douyin expanding overseas.

6.4 Market Information Research Foundation lawsuitДouyin was launched by ByteDance in Beijing, China in September 2016, originally under the name A.me, before rebranding to Douyin ( жЉ–йџі) in December 2016.

5.7.5 Texas Attorney General investigation.

5.7.4 Ireland Data Protection Commission.

5.7.3 Italian Data Protection Authority.

5.7.2 UK Information Commissioner's Office investigation.

5.5 Content censorship and moderation by the platform.

5.3 Cultural appropriation and imbalance in monetization for black creators.

Cloudflare ranked TikTok as the most popular website of 2021, surpassing Google. Morning Consult ranked TikTok as the third fastest growing brand of 2020, after only Zoom and Peacock. TikTok surpassed 2 billion mobile downloads worldwide in October 2020. Since its launch in 2016, TikTok and Douyin rapidly gained popularity in virtually all parts of the world.

Douyin includes an in-video search feature that can search by people's faces for more videos of them and other features such as buying, booking hotels and making geo-tagged reviews. The two products are similar, but features are not identical. Their servers are each based in the market where the respective app is available. TikTok and Douyin have almost the same user interface but no access to each other's content. TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China however, it became available worldwide only after merging with another Chinese social media service, Musical.ly, on 2 August 2018.

TikTok is an international version of Douyin, which was originally released in the Chinese market in September 2016.

It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes. TikTok, known in China as Douyin ( Chinese: жЉ–йџі pinyin: DЗ’uyД«n), is a video-focused social networking service owned by Chinese company ByteDance Ltd.

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